Do you hesitate to make client calls? 

Avoid following up or asking for new business?

Catch yourself saying “selling isn't my thing”?


It’s not the script that stops most professionals from selling - it’s the setback.  The rejection, the silence, the “no thanks”, the need to avoid looking ‘salesy’ or ‘needy’ that makes you hesitate the next time.

Techniques alone don’t help when you’ve been knocked back three times in a row, or when your last five emails went unanswered, or when self-doubt starts to creep in. 

If selling, client management or new business development doesn't 'feel right' or isn't aligned with you, you'll be unlikely to do it with passion....if at all.  

When the pressure of selling feels overwhelming then consistency drops, follow-ups get delayed, opportunities slip through the cracks and potential clients drift away because they haven’t heard from you.  

The stats make it clear:

  • 75% of sales need at least five follow-ups, but almost half of people stop after one.
  • 80% of prospects say “no” four times before they say “yes.”
  • 83% of clients are happy to refer, yet only 29% are ever asked.



The cost of hesitation isn’t just lost sales...it’s the lost momentum, lost confidence, and lost earning potential.  


The Sales Resilience Academy

Turn Resistance Into Results

The Sales Resilience Academy is built for industry professionals who want to hit their new business targets without feeling pushy, awkward or inauthentic.  You will learn how to:

  • Confidently approach new markets and initiate quality conversations
  • Activate the opportunities in your existing database — without sounding “salesy” or needy
  • Bounce back fast from rejections, setbacks and stalled deals


Traditional sales training teaches scripts and techniques — but it doesn’t teach you how to bounce back from pushback, silence or disappointment and develop true confidence in yourself.

What most professionals truly need is the ability to reset quickly, steady themselves emotionally, and keep moving forward with confidence even when the pressure is high.

The Sales Resilience Academy helps you to shift the unhelpful patterns that cause hesitation, remove the 'icky-ness' of selling, and respond to setbacks in a way that strengthens your confidence.

You’ll discover how to make selling feel natural and genuine rather than forced or “salesy,” and how to take purposeful action even when circumstances are challenging or unpredictable.

The Sales Resilience Academy focuses on implementation, rather than the accumulation of knowledge, so you can start seeing the results in real time. 

When pressure no longer stops you, your sales results accelerate faster than you ever thought possible.  

At the Sales Resilience Academy, you will be able to:

  • Build unshakeable confidence in your selling ability and mindset
  • Overcome hesitation, self-doubt, and fear of rejection
  • Set clear sales goals that keep your pipeline full and predictable
  • Recover fast from setbacks, pushbacks and challenges
  • Reignite your drive and momentum so outreach becomes consistent
  • Make selling feel effortless, authentic, and pressure-free
  • Dissolve reluctance fast so you can reach out again and again with confidence
  • Stay focused, dollar-productive, and emotionally steady under pressure
  • Lift your conversion rate through conversations that build trust and traction
  • Present, pitch, and engage clients with greater optimism and authenticity
  • Become the go-to professional that clients refer, trust, and remember



What People are Saying....

Mark Nolan

Avanti Finance

"I found the course very useful. I think the common sense manner in which you presented made very easy to follow. I have done a lot of sales courses, but this one is one of the best. I am using these strategies now on a day to day basis."

Lee Godfrey

Smartline Personal Mortgage Advisor

“Michael’s program helped me develop a different mindset and develop new and improved strategies to generate business. My submissions went up by 20%”

Brendan O'Donnell

Managing Director, Liberty Network Services

“Following an exceptional keynote address on resilience at our National conference we rolled out Michael’s Business Rainmakers workshop sessions across the country targeting Advisers running their own businesses. If you aim to rejuvenate and refocus your sales force Michael has the tools that work!”

Trudi Curtis

Director, Colville Gallery

"Thank you for the online course which I have enjoyed greatly. It is simple, direct, presented in language that is accessible and based from a real understanding and experience of people and business."

The Sales Resilience Academy - Program Outline

Three dynamic learning streams

I. SELF STUDY – Learn Anytime, Anywhere 

Your 24-hour training gym for sales resilience.

The program is broken down into 4 key competencies:

  • Accountability – taking ownership of your goals, activity, time and results to stay focused, structured and dollar productive.
  • Persistence – overcoming reluctance, perfectionism and setbacks to build self-confidence and motivation.
  • Engagement – making selling feel natural and stress free by articulating value and connecting with clients in a way that earns buy-in.
  • Relationship – developing the trust, loyalty and rapport with clients to stay 'top of mind' and become the go-to advisor


Each area is supported by 40+ concise video tutorials that turn insight into action.  

This isn’t theory. It’s practical, bite-sized training you can apply immediately to see results in real time.


II. LIVE SESSIONS – Stay Inspired & Accountable  

Twice a month, Michael hosts a 30-minute professional development webinar designed to refine your sales practice, recharge your motivation and sharpen your resilience. 

Each session focuses on practical, real-world sales and business development challenges, not theory or hype. You’ll gain clear strategies to stay consistent with prospecting, follow-up and pipeline management, especially when the pressure is on.   The sessions include topics such as...

  • Overcoming Sales Reluctance: Turning sales apprehension into self assurance
  • Winning Habits: Build daily patterns that power high performance
  • Trust on Demand: Proven steps to strengthen client loyalty
  • Successful Outreach: Contacting your database without being 'salesy'
  • Keep Your Drive Alive: Practical tips to building grit, stickability and motivation
  • Top of Mind, First in Line: Becoming the trusted advisor everyone calls
  • Sales Active: Maximising your activity to hit sales targets faster
  • Sales Engagement: Developing a compelling value proposition 
  • Gold in Your Database: Turning Existing Contacts into Conversations, Referrals and New Business
  • Fail Forward: How to use failure and setbacks to propel you into success 
  • High Conversion Meetings: Getting buy in and connection faster 
  • Turn Ghosting into Conversations: Reigniting client engagement 
  • From Plan to Action: Staying on Track and Getting More Done
  • Resilient Mindsets: Staying focused & motivated under pressure
  • Breakthrough Sales Calls: Getting traction with your outreach
  • Referral Ready: Turning Happy Clients into Active Advocates


Can’t attend live? Every session is recorded and ready when you are.


III. GROUP COACHING – Personalised Support 

Twice a month, join Michael for an Ask Me Anything group coaching session.

Bring your questions, challenges, roadblocks and wins.

Get direct feedback and guidance to refine your sales approach and sustain momentum.

These are intimate, high-value sessions designed to keep you focused, confident, and moving forward.

These sessions are not recorded.  


Ready for more new business without the 'ickyness'?

Let’s build your sales resilience!


How Sales Resilient Are You?

Take The Sales Resilience Self-Assessment

The Sales Resilience Self-Assessment measures the inner drivers that determine how well you sustain business development activity, follow through on goals, and stay commercially active even when conditions aren’t ideal.

This diagnostic helps you understand four key competencies that underpin sales success.

Click here to begin



About The Founder

Michael Licenblat

Born into a family of entrepreneurs, Michael learned early that success belongs to those who can ride the bumps and keep going. Over 30 years ago, he built one of Australia’s first successful natural therapy businesses - by turning knock backs into lessons and rejection into resilience.

Today, Michael is an international speaker, Certified Virtual Presenter, and one of only 200 Australians recognised as a Certified Speaking Professional (CSP). He’s the author of Pressure Proof and has helped organisations like Sigma Healthcare, Smartline, FBAA, Travel Managers, and SpecialCare Australia build resilient, high-performing sales cultures.

Michael now helps professionals bounce back from rejection, stay proactive under pressure and hit their 90-day sales targets faster.


Client Feedback

Joe Sirianni

Director of Smartline Personal Mortgage Advisors

“We chose to work with Michael because a lot of our Franchisees are self employed business people and it can be tough running a business on your own, whilst looking for new clients, and we wanted to help our people become more resilient, stay positive, and proactive in their prospecting. Michael's program not only inspired our group to stretch their comfort zones, but also showed us how to do it in in their sales and business activity.”

Drew Cahill

Director of Dungey, Carter Ketterer Real Estate

“As a result of the Michael's program we have identified and acknowledged that increasing the weekly activities in particular, property inspections and open houses, we have created an increase in our sales activity and subsequently higher commissions. This has been very evident with our lower income producers who we have worked extensively with Michael's training model and it has been successful.”

Clive Kirkpatrick


General Manager Mortgage Broking, St George Banking Group

"Michael Licenblat’s program has helped to increase the business results of our Victoria team on several fronts. His coaching process and matrix methodology has helped our State manager and BDMs to increase their client base, secure market share, and surpass their 90-day targets. Michael’s focus on measuring and implementing dollar productive activity has resulted in many thousands of dollars of extra business for our organisation."


Peter Lane

National Operations Manager, Chemmart® Pharmacy – Vic Office

“I highly recommend the Business Rainmakers program as an effective tool for managers to drive team performance. The tools are very user friendly and the program itself has become a real part of our operational culture.”

Ready To Get Started?

Enrol into the Sales Resilience Academy

Individuals: $99 AUD per month.

No contracts - you can cancel at any stage

Groups/Teams: contact us for group/company rates


Download the White Paper

Building Business Rainmakers 

Turn sales reluctance into confidence & grow your client base in tough and competitive markets

Download a complimentary copy of the white paper containing the 6 types of sales profiles and the nine stages of sales activity.  

Click here to download