The program for non-sales people who want to build the confidence to sell, bounce back from setbacks, and close more in even the toughest markets.

  • 64%

    of sales professionals dislike making client calls

  • 80%

    of prospects say no before they say yes

  • 40%

    more revenue for resilient sellers

Selling Feels Hard. You're Not The Problem.

Most people were never taught how to sell without being 'salesy' — and nobody told them that rejection is part of the process...

Here's what we hear most...


How Sales Resilient Are You?

Take The Sales Resilience Self-Assessment

The Sales Resilience Self-Assessment measures the inner drivers that determine how well you sustain business development activity, follow through on goals, and stay commercially active even when conditions aren’t ideal.

This diagnostic helps you understand four key competencies that underpin sales success.

Click here to begin



From Apprehensive to Unstoppable

The missing piece in sales training...

Unshakeable Selling Confidence
Replace the anxiety of pitching with a calm, grounded belief in the value you bring — no matter who's in the room.

Rapid Rejection Recovery
Learn to process a "no" in minutes, not days, to come back sharper and stronger.

Objection-Proof Mindset
Handle pushback, price challenges, and competitive pressure with composure and skill.

A Repeatable Selling System
Stop winging it. Walk away with a clear, ethical, low-pressure framework you'll use for life.

Competitive Market Resilience
Thrive when others freeze. Know exactly how to position and sell when markets get tough.



Designed for People Who Didn't Sign Up to Sell

You're excellent at what you do. Selling just isn't something you were ever trained for — until now.

  



The Sales Resilience Academy

A structured online program designed for real-world application - not theory

I. SELF STUDY – Video Tutorials  

Your 24-hour training gym for sales resilience.

Each area is supported by 40+ concise video tutorials that turn insight into action.  

This isn’t theory. It’s practical, bite-sized training you can apply immediately to see results in real time.

The program is broken down into 5 key modules:


II. LIVE SESSIONS – Stay Inspired & Accountable  

Twice a month, Michael hosts a 30-minute professional development webinar designed to refine your sales practice, recharge your motivation and sharpen your resilience. 

Each session focuses on practical, real-world sales and business development challenges, not theory or hype. You’ll gain clear strategies to stay consistent with prospecting, follow-up and pipeline management, especially when the pressure is on.   The sessions include topics such as...

  • Overcoming Sales Reluctance: Turning sales apprehension into self assurance
  • Winning Habits: Build daily patterns that power high performance
  • Trust on Demand: Proven steps to strengthen client loyalty
  • Successful Outreach: Contacting your database without being 'salesy'
  • Keep Your Drive Alive: Practical tips to building grit, stickability and motivation
  • Top of Mind, First in Line: Becoming the trusted advisor everyone calls
  • Sales Active: Maximising your activity to hit sales targets faster
  • Sales Engagement: Developing a compelling value proposition 
  • Gold in Your Database: Turning Existing Contacts into Referrals and New Business
  • Fail Forward: How to use failure and setbacks to propel you into success 
  • High Conversion Meetings: Getting buy in and connection faster 
  • Turn Ghosting into Conversations: Reigniting client engagement 
  • From Plan to Action: Staying on Track and Getting More Done
  • Resilient Mindsets: Staying focused & motivated under pressure
  • Breakthrough Sales Calls: Getting traction with your outreach
  • Referral Ready: Turning Happy Clients into Active Advocates


Can’t attend live? Every session is recorded and ready when you are.


III. GROUP COACHING – Personalised Support 

Twice a month, join Michael for an Ask Me Anything group coaching session.

Bring your questions, challenges, roadblocks and wins.

Get direct feedback and guidance to refine your sales approach and sustain momentum.

These are intimate, high-value sessions designed to keep you focused, confident, and moving forward.

These sessions are not recorded.  


Ready for more new business without the 'ickyness'?

Let’s build your sales resilience!


What People are Saying....

Mark Nolan

Avanti Finance

"I found the course very useful. I think the common sense manner in which you presented made very easy to follow. I have done a lot of sales courses, but this one is one of the best. I am using these strategies now on a day to day basis."

Lee Godfrey

Smartline Personal Mortgage Advisor

“Michael’s program helped me develop a different mindset and develop new and improved strategies to generate business. My submissions went up by 20%”

Brendan O'Donnell

Managing Director, Liberty Network Services

“Following an exceptional keynote address on resilience at our National conference we rolled out Michael’s Business Rainmakers workshop sessions across the country targeting Advisers running their own businesses. If you aim to rejuvenate and refocus your sales force Michael has the tools that work!”

Trudi Curtis

Director, Colville Gallery

"Thank you for the online course which I have enjoyed greatly. It is simple, direct, presented in language that is accessible and based from a real understanding and experience of people and business."

Built by Someone Who Has Lived This

Michael Licenblat, Sales Resilience Expert

The Sales Resilience Academy wasn't built in a boardroom. It was built in the field after years of working with professionals who were brilliant at their craft but paralysed when it came to selling it.

This program brings together proven psychology, practical sales skills, and real-world resilience training to give you something most programs skip entirely: the inner game of selling.

Born into a family of entrepreneurs, Michael learned early that success belongs to those who can ride the bumps and keep going. Over 30 years ago, he built one of Australia’s first successful natural therapy businesses - by turning knock backs into lessons and rejection into resilience.

Today, Michael is an international speaker, Certified Virtual Presenter, and one of only 200 Australians recognised as a Certified Speaking Professional (CSP). He’s the author of Pressure Proof and has helped organisations like Sigma Healthcare, Smartline, FBAA, Travel Managers, and SpecialCare Australia build resilient, high-performing sales cultures.

Michael now helps professionals bounce back from rejection, stay proactive under pressure and hit their 90-day sales targets faster.

  • Designed for non-sales people in competitive markets
  • Grounded in sales psychology and behavioural science
  • Built around practical, immediately applicable skills
  • Focused on long-term resilience, not quick tricks
  • Tested across multiple industries and business types


Client Feedback

Joe Sirianni

Director of Smartline Personal Mortgage Advisors

“We chose to work with Michael because a lot of our Franchisees are self employed business people and it can be tough running a business on your own, whilst looking for new clients, and we wanted to help our people become more resilient, stay positive, and proactive in their prospecting. Michael's program not only inspired our group to stretch their comfort zones, but also showed us how to do it in in their sales and business activity.”

Drew Cahill

Director of Dungey, Carter Ketterer Real Estate

“As a result of the Michael's program we have identified and acknowledged that increasing the weekly activities in particular, property inspections and open houses, we have created an increase in our sales activity and subsequently higher commissions. This has been very evident with our lower income producers who we have worked extensively with Michael's training model and it has been successful.”

Clive Kirkpatrick


General Manager Mortgage Broking, St George Banking Group

"Michael Licenblat’s program has helped to increase the business results of our Victoria team on several fronts. His coaching process and matrix methodology has helped our State manager and BDMs to increase their client base, secure market share, and surpass their 90-day targets. Michael’s focus on measuring and implementing dollar productive activity has resulted in many thousands of dollars of extra business for our organisation."


Peter Lane

National Operations Manager, Chemmart® Pharmacy – Vic Office

“I highly recommend the Business Rainmakers program as an effective tool for managers to drive team performance. The tools are very user friendly and the program itself has become a real part of our operational culture.”

Ready To Get Started?

Enrol into the Sales Resilience Academy

Individuals: $99 AUD per month.

No contracts - you can cancel at any stage

Groups/Teams: contact us for group/company rates


Download the White Paper

Building Business Rainmakers 

Turn sales reluctance into confidence & grow your client base in tough and competitive markets

Download a complimentary copy of the white paper containing the 6 types of sales profiles and the nine stages of sales activity.  

Click here to download