Develop Your Competitive Edge

“Fall seven times, rise eight”  - Japanese Proverb

Do you want to be be able to....

  • Hit your sales and business targets faster in tough markets and high-pressure environments
  • Reduce staff turnover, absenteeism and stress leave, and keep good people?
  • Adapt quickly to unforeseeable changes without dealing with negative undercurrents or resistance? 

Anything great that's worth pursuing will require you to handle failure and pushback.  How quickly you can bounce back will determine how successful you will be.

In today’s business environment you are going to face more challenges, changes and setbacks than ever before.  You will be under greater stress to deliver more in less time with fewer resources.  

Over 65% of businesses fail in the first 10 years.   80% of sales need five follow-up interactions however 44% of salespeople give up after one rejection.  Only 20% Of the job applicants ever get to the interview round.

The last few years have left people feeling 'battle fatigued', spread thin, and overloaded.  They are now 'falling over pebbles' more easily, quietly quitting and getting caught up in negative undercurrents.    

The path to success in sales, enterprise and business lies in your speed of recovery from setbacks, your resilience to rise above your challenges, and your grit to keep getting back up again when things get tough.    

Gaining a competitive edge in sales and enterprise relies on your ability to turn your setbacks into springboards, obstacles into opportunities and strain into strength.    

To become Pressure Proof.

Research has found that resilient teams achieve:

  • Greater job satisfaction, work happiness, organisational commitment and employee engagement.
  • Improved self-esteem, sense of control over life events, sense of purpose in life and improved employee interpersonal relationships.
  • 21% higher job satisfaction, 27% less burnout and 31% lower turnover.

The Pressure Proof Institute teaches your team how to thrive in pressure environments and bounce back fast in tough and competitive markets.  

The Pressure Proof Institute gives your team a competitive edge to out-achieve their targets, out-perform their competition and out-last everyone.   

“Success is walking from failure to failure with no loss of enthusiasm” 
Winston Churchill

Becoming Pressure Proof

"Develop success from failures. Discouragement and failure are two of the surest stepping stones to success."
Dale Carnegie

My name is Michael Licenblat and I have been teaching resilience strategies to sales, business and entrepreneurial groups for the past 30 years, so that they can develop a competitive edge.  I have helped 1000's people learn how to thrive in high pressure environments and now I have made this skill set available to you.  

The Pressure Proof Institute teaches you how to out-achieve in tough markets, out-perform in competitive environments and out-last in high-pressure industries by bouncing back fast from setbacks and challenges.

This is perfect for sales teams, business development managers, entrepreneurs and organisations who want to build a high performance team, but may be struggling to bring people together regularly and make time to revisit and embed the techniques.    

In this program, you will learn how to:

  • Hit targets faster in tough markets and high-pressure environments 
  • Embed self-management to help reduce staff turnover and absenteeism
  • Adapt quickly to unforeseeable changes without losing momentum
  • Turn your setbacks into springboards
  • Remain motivated and engaged longer when you face negativity and self-doubt
  • Develop persistence and perseverance in a competitive environment
  • Bounce back from failures and rejections 
  • Become solution focused and positive instead of complaining and feeling negative.
  • Maintain a positive energy throughout your day

The Pressure Proof Program

MODULE 1Mental Toughness: Staying Centred, Clear, and Calm Under Pressure
In this module, you will learn how to:

  • Make good decisions, and reduce unforced errors, by remaining clear headed
  • Stay ‘cool’ and calm under pressure, and in control of their emotions
  • Become solution focused instead of complaining and self-pitying
  • Let go of worries that go round and round in their head and stomp out negativity
  • Maintain a positive demeanour and be an uplifting influence on team members 

MODULE 2: Tenacious Motivation: Creating Personal Drive and Enthusiasm
In this module, you will learn how to:

  • Become self-motivated to stick to their targets and achieve their outcomes.
  • Stay on track with time frames and output quality by removing excuses 
  • Identify and remove the distractions that obstruct focus and activity
  • Tap into the psychology of implementation to achieve targets faster
  • Take personal ownership for their task management and energy use

MODULE 3: Adaptability and Flow: Fostering Agility and Resourcefulness
In this module, you will learn how to:

  • Recover quickly from setbacks and problems
  • Reduce the tension when things don’t go according to plan by ‘staying in flow’ 
  • Become a contingency expert when faced with roadblocks and setbacks
  • Be more willing to flow with failure and learn from it
  • Increase innovation by drawing out their creative problem-solving skills 

MODULE 4: Sustainable Energy: Output Stamina and Lifestyle Balance
In this module, you will learn how to:

  • Begin each day feeling refreshed and happy by being able to switch off from work through unwinding their mind and relaxing their body
  • Punctuate their working pace to produce longer working stamina
  • Use natural pick-me-ups to keep their energy high when they have been working for hours at a time
  • Protect their health & wellbeing from exhaustion by setting clear boundaries and reprioritise personal needs
  • Quarantine your personal stresses from your professional life.

Feedback from the program

Noeleen Langford

National People & Culture Manager, A&L Windows

“Your common sense approach to building resilience gave people the confidence to put these principles in place both in their professional and personal lives.”

Rafael Moyano

CEO Australia, The Adecco Group

“An outstanding program! It dealt with the topic of dealing with adversity on a very practical level that lends well to implementation in the workplace.”

Julianne Ross

CHN Herold Ross

"The accounting profession generates high levels of stress and that means that our team is always under some performance pressure to keep producing quality of work and to service the needs of our clients. Your strategies have helped us to both embrace that pressure and to know how to use it to enhance our performance and productivity."

Louise Manwaring

Principal, Mudgee High School

“As teachers we are helping to mould and guide young lives, so it is important that we stay focused and enthusiastic with our work. It’s hard to do that with the everyday rush of the job. Michael’s program has helped us to just that. We need to take a moment each day to release the pressure and rebuild our resilience.”

Anna Hart

National Human Resources Manager, Maurice Blackburn Lawyers

"Your resilience strategies provided our team with relevant and useful information, and practical ways to manage the pressures experienced in the workplace and at home."

Ian Crates

CEO, Accredo Software Pty Limited

"Michael’s ‘pressure proof’ strategies were spot on for my group. His cutting edge ideas on sustaining high performance resonated with everyone."

The Pressure Proof Program

Your annual membership includes...

a. Video tutorials   (value $2,500)
We have taken 35+ proven resilience strategies from all of the 4 Pressure Proof modules and chunked them down into a series of concise and easy to understand video tutorials (ranging from 3-10 minutes each) that you can watch and implement right away.

Each video tutorial comes with an action sheet so you can anchor the strategies into your day-to-day activity.  The action sheets also contain a discussion point to help you share these principles with your team.

This is an ‘on demand’ program so you can access any video tutorial from any location (on any device) at any time - so you get to learn your way and on your terms. There is no pre-reading, no forms to fill in and no tests to take.

b. Pressure Proof diagnostic    (Value $75)
There is a Pressure Proof Self Assessment Diagnostic that highlights where your resilience strengths lie and identify where you can improve.  You can use this Diagnostic before you start the program and then again a few months later so that you can track your improvements.  

The Diagnostic is a series of 20 self reflective questions about the four Pressure Proof competencies.

c. Live Online Seminars & Resource Library (Value $2,000)
Every month, Michael will run a 30-minute live online seminar which you are invited to attend. Topics range from personal performance, pressure management, building resilience, creating culture, and so much more. The seminars are recorded and made available to you for 2 weeks after the session in case you are unable to get to the live event. Click here to view the upcoming online seminars.  

You also receive access to a library of audio expert interviews who speak on topics such as mindset, motivation, succeeding against the odds, developing grit, life balance, and much more!

Total Program Value: $4,575 p/person 

Your Investment: $495 p/person

Group rates are also available (please contact us for details). 

Companies that Michael has worked with

Ready to get started?

$495 AUD for individuals (for one year access)

The Pressure Proof Program is like a 24-hour resilience gym that you can access as often as you like and whenever it suits you.  

You get unlimited access to all these resources for an entire 12 months.   

All the resources are available to you 24 hours a day, 7 days a week. 

Annual Membership includes:

  • Access to the 35+ video tutorials, including action sheets and discussion/reflection points (Value: $2,500)
  • Pressure Proof diagnostic tool (Value: $75)
  • Access to the monthly live online seminars and their recordings, as well as to the resource library of interviews with experts advisor (Value: $2,000)

Total Program Value $4,575 p/person

Your investment $495 p/person

Group rates for teams, companies, schools, and organisations are also available (please contact us for group rates).  

Get Started Now

Individuals $495 AUD (12 months). For group/team rates, contact us at

Click here: $495 AUD