Building Your Client Base in Tough Markets
One of the biggest challenges to businesses today is consistently bringing in enough clients to meet their cash flow targets.
As many business owners and industry professionals are technically orientated, making client calls, actively networking, initiating sales conversations, or asking for referrals may be an uncomfortable, or unfamiliar, process for them.
As a result, a lot of business opportunities and sales are ‘left on the table’ due to an inherent sales reluctance or sales inexperience.
The Business Rainmakers Program teaches people in business how to increase their business leads and sales revenue, from both a new and existing client base, by becoming comfortable and confident with selling/business development, and overcoming their sales reluctance – especially when operating in tough or competitive markets.
In the Business Rainmakers Program, you will learn how to:
- Build a step-by-step lead generation plan to find new clients
- Set up your sales/revenue targets by creating 30, 60 and 90-day measurable goals
- Spark some 'fire in the belly' and drive to get sales active
- Make lead generation/selling a comfortable and stressless experience
- Quickly overcome sales reluctance and the fear of rejection
- Bounce back faster from sales setbacks and hurdles
- Get past the perfectionism, excuses, and cop-outs that hinder your lead generation success
- Build natural optimism and confidence in your selling ability
- Manage your time and distractions to stay dollar productive every day
- Improve your conversion ratio from prospect to client
- Make yourself easily referable to new prospects
Becoming a Rainmaker
In the world of business and sales, no matter how confident, competent or experienced you are – setbacks are a part of every process. How well you handle those sales rejections, failures and problems will often determine how successful you are going to be.
Michael Licenblat is a resilience expert who teaches people in sales and business how to bounce back from rejections and setbacks and reach their 90-day sales targets faster.
Born into a family of entrepreneurial parents, Michael grew up working inside the numerous family businesses and quickly learnt that success often came to those who can ride the bumps, get up, and keep going.
Over 30 years ago, Michael became one of the pioneers in building a successful natural therapies business through overcoming market rejection, refusals, and knock backs.
Drawing on his background in Psychology, Shiatsu therapy, and over 25 years of Martial Arts experience, Michael has helped countless companies learn how to bounce back from the setbacks and rejections so they can out-achieve their competition.
Building Rainmakers Program
The Building Business Rainmakers Program is built on the following 4 key distinctions.
a. Accountability: knowing your numbers
- Clarifying your revenue targets and prospect conversion rates
- Identifying lead generation avenues to meet your 30, 60 and 90-day targets
- Managing your distractions and time to be dollar productive
- Sustaining motivation to maintain weekly and daily sales activities
- Stick ability - generate a accountability plan to keep you on track
b. Persistence: Overcoming sales reluctance
- Getting past perfectionism
- Overcoming sales reluctance, avoidance, and procrastination
- Creating a resilient mental attitude that builds confidence in your selling ability
- Not personalising failure or rejection
- Staying motivated and sales active after dealing with rejection or failure
c. Engagement: Making selling comfortable
- Selecting and choosing your clients rather than beg and chase them
- Uncovering your client’s buying needs through conversational questioning
- Opening doors by making selling a comfortable, pressure free, and natural experience
- Creating a mouth-watering value proposition that makes prospects seek you out
- Handling sales objections by being aware of the client’s resistance/reluctance
d. Relationship: Converting Your Connections
- Setting up a sales funnel to turn prospects into clients
- Establishing trust collaterals - personal video, viral marketing document, tip sheets & testimonials.
- Positioning yourself to stay top of your prospect’s/client’s mind
- Using value add touch points to be positioned as the expert, or go to person, in your field.
- Making yourself easily referable to new prospects
How The Program Works
a. Video tutorials (value $2,500)
We have taken all these business development strategies (Accountability, Persistence, Engagement and Relationship) and chunked it down into a series of concise and easy to understand video tutorials that you can watch and implement right away.
This is an ‘on demand’ program so your staff can access any video tutorial from any location (on any device) at any time - so you get to learn your way and on your terms. There is no pre-reading, no forms to fill in and no tests to take.
b. Business Rainmakers diagnostic (Value $75)
This self-assessment tool establishes where your strengths and weakness lie in your business development sill set. The process consists of a series of statements that ascertain your level of competency with each of the 4 transition lines, being Accountability, Persistence, Engagement and Relationship.
c. Live Online Seminars & Resource Library (Value $2,000)
Every month, Michael will run a 30-minute live online seminar which you are invited to attend. Topics range from personal performance, pressure management, sales confidence, accelerating lead germination activity and more. The seminars are recorded and made variable to you for 2 weeks after the session in case you are unable to get to the live event.
The Business Rainmakers Program has an optional 90-day implementer. Each week you receive a concise video tutorial(s) that will provide with a specific ‘step-by-step’ instructions on what action to take over the next 7 days to help you increase your sales activity and client acquisition.
Total Program Value: $4,575 p/person
Individual Investment: $495 p/person
Feedback From The Program
Joe Sirianni
Drew Cahill
Clive Kirkpatrick
